Common Mistakes in Pursuing Short Sales
Short sales are a huge portion of the market. With several sellers running into challenges from job loss to adjustable rate mortgages there are a number of homeowners in want of assistance and they do not know where to turn.
To succeed in these, home owners requires the right strategy and techniques and unfortunately several real estate agents make tragic mistakes that stop them from reaching the homeowners who need the most help.
Take into account avoiding the subsequent pitfalls when you are pursuing short sale homeowners.
1. No marketing message – A marketing message provides a seller prospect a clear and concise reason to pick up the phone and call you for help. Short sale homeowners are in a totally different place than most individuals and so they need a selling message that speaks to them. Most agents start targeting sellers with no thought of “why” a homeowner ought to call them. If you think someone should call you because you’re “honest” and “helpful” then you will not be getting any calls.
2. Not mailing enough – Sending 100 items of mail and then complaining that you simply did not get any calls won’t get you to the level of taking 10 or 20 listings monthly. To require enough short sale listings it’s imperative to mail consistently and to enough folks so you’ll see if your mailings are working. Think about sending at least five hundred pieces and have a set up that spans at least 6-12 completely different mail pieces for those five hundred people. That can provide you an idea if your promotion is working.
3. Not sending a selection of mailings – Each market is totally different and sellers in your area may be additional responsive to postcards or letters, but you won’t know until you test. Looking for what your market can respond to needs sending both powerful postcards and letters. Track when you send every mail piece to find out where you can get the most important results.
4. Not having a dedicated website – Several agents send powerful direct mail and even have nice pay per click campaigns with traffic being sent to a generic real estate site. This leads to lack luster results and most agents scratching their heads to find out what’s going wrong. Consider having a focused website that speaks to the challenges of a short sale prospect.
5. Lack of follow up – Calling or emailing a prospect only once won’t cut it. Follow up ought to be consistent and automatic to confirm that you give prospects the best chance to reach you. As an example a straightforward email follow up ought to last a minimum of 45 days to get the foremost from your marketing.
When you’ll be able to avoid these prime mistakes you may give yourself the best opportunity to take short sales monthly. You will not be ready to avoid each mistake; but, simply knowing the above and putting an arrangement in action to get around them will keep you ahead of your competition and taking short sale listings quickly.
Another great article by Manotick Real Estate